Vijaya Bank Retirees’ Association (VBRA) has come out strongly against a proposed move by the bank management to change the bank’s logo and tagline Terming it a waste of precious money of the bank, the association noted that the present logo registered in 1965 – a humble man, full of courtesy and friendly appearance – is one of the most eye-catching and attractive logo. It is very popular and well-known amongst the customers.A B Shetty, chairman of VBRA said likewise the tagline of the bank – a friend you can bank upon – is a time tested one. Change of logo and tagline involves a huge expenditure.
The bank has more than 4,000 outlets, comprising 2013 branches and 2001 ATMs. In addition, there is a head office, various department head offices and regional offices. The bank has its hoardings across various locations including railway stations, airports, bus stations and so on, he said.If either the logo or the tagline is changed, the bank’s boards in all these locations, ATMs in different locations must be changed.